Cerno is a modern high end lighting manufacturer in Southern California. They needed a catalog to match the look of their brand.
The layout was composed with architecture or product drawings in mind, very systematic, informative and detail oriented while also being beautiful. To portray this a strong grid and graphic system was enforced but the design allowed areas of play and discovery that deterred or furthered the grid. The product photography was treated as the main feature while copy and drawings were supporting elements to describe and give aid to better understand the product, exactly like construction documents do.