Web Design, Print Design, Product Photography
Michael Stars is an apparel manufacturer and clothing store that produces comfortable cool essentials for men and women. They were looking to redesign their website and continue that look to all other marketing material including their catalog and emails blasts.
To reflect the company’s cool California upscale vibe, the design has a minimal and airy quality while also being user friendly, gender neutral and transparent. The neutral washed out color pallet reflects that of the clothing and furthers the brands story. Efficiencies were also a factor in the new design, the split banners and templating some emails blasts, look-books and postcards made recurring updates faster and easier.