Branding, Design, Photography
V2V is a small casual high end clothing store chain in the Midwest. The brand got lost over the years as the company grew to more locations and was looking to rediscover who they were. They needed a new logo, store graphics, website, photography and marketing material.
The original V2V opened more than 20 years ago in Ann Arbor Michigan in a tiny brick mall composed of less than 10 local sellers. They were the go-to neighborhood clothing store for women looking for the higher end everyday essential. We really wanted to tell that story in the new design.
To display the high end quality the new logo is minimal and clean and the graphics are composed with negative space in mind. To bring in that neighborhood feel, textures were added like stamps, material banners and store graphics display the old fashioned hang tag. The new color pallet is composed of grays and beiges.