Avery is a B2B and B2C multifaceted company featuring a diverse spectrum of products for a wide range of consumers. As Avery grew and developed over the years expanding their product line, they found they needed to improve their overall brand to be cohesive, modern and competitive in the current market place.
Our team designed a fully responsive website, defined a visual language that felt contemporary and conceptualized fresh new way on how consumers can use their products.
The Results
Our team presented our visual approach and methodology to management, gaining consensus and approval at every level. First year of the new site launch yielded better then expected results, seeing website sales increase by over 47% along with other key metrics.
+47% net sales over previous year
+756% average time on site
+312% new visitors to site
+61% increase in page views
Avery Brands
To demonstrate the new features of Avery’s website we needed to create new products and brands to showcase the abilities and highlight the potential of our product line.
Visual Language
The challenge in creating the visual language was to cohesively encompass all product lines designed for a variety of customers such as small business, crafters, office supply users, children school supply users, seasonal DIYs, card makers and more. The solution we found was using color, minimal propping and allowing the product to be the hero in the image.