Branding, Design, Product Photography
Krisp Fresh Living is a casual café and juice bar located in Southern California. Previously, they only specialized in juices and açaí bowls and now they were looking to expand to a café and wanted to rebrand.
The new design is all about highlighting the food. The graphics emphasize the bright beautiful colors of the drinks by being a minimal backdrop while the photography highlights the rich textures of the salads, sandwiches and pastries. And just like every latte art displays a personalized hand done quality, the imperfect style of the illustrations and logo typography, was designed with this in mind.